Vachon, John,, 1914-1975,, photographer.
[Grand Grocery Co.], Lincoln, Neb.
1 slide : color.
Date based on LC-USF35-266.
Title from FSA or OWI agency caption.
Formerly identified as Gilead, Ohio.
Photograph shows Rice Krispies cereal boxes in window below oranges; Better Loaf flour sacks at left next to sign for: New & large potatoes, 6lb. 23, apples, delicious, 4lb. 25.
Transfer from U.S. Office of War Information, 1944.
No known restrictions on publication.
Library of Congress, Prints and Photographs Division, Washington, D.C. 20540 USA, hdl.loc.gov/loc.pnp/pp.print
Farm Security Administration - Office of War Information Collection 11671-28 (DLC) 93845501
General information about the FSA/OWI Color Photographs is available at hdl.loc.gov/loc.pnp/pp.fsac
Higher resolution image is available (Persistent URL): hdl.loc.gov/loc.pnp/fsac.1a34273
Owner: The Library of Congress
Source: Flickr Commons
What a deal!
Not sure about anyone else, but I am really thankful to see these kinds of photos online. I could browse them all day if I let myself.
This, or a very very similar image appeared on Shorpy.com recently: www.shorpy.com/node/1810 Is LOC affiliated with Shorpy in any way?
What a wonderful archive!
GREAT!!! I think this is worth joining. Thanks.
This is fantastic, but I'd be really appreciative if you could upload the highest possible resolution you can for images like this. I would like it as a desktop, but on a modern Mac that's 1920 x 1080.
Follow the persistent URL at the bottom of the description to find the full resolution scan...
Wow. I agree that this could become addictive. I hope it's as useful for researchers as it is for casual browsers. The technical quality of these photos is outstanding.
Oranges for a penny huh? the good ole days...
Chris and Jenni
according to www.minneapolisfed.org/research/data/us/calc/ the prices adjusted for inflation would be 25 cents in 1942 is equal to $3.16 in 2007 1 cent is equal to 13 cents
Suzen JueL - Resistance♥
these are amazing....reading all the comments, feeling like i've stepped back in time....
Absolutely wonderful. These photos are a national treasure and placing them on line is tremendous.
these pictures make the past seem real, not just a chapter in a text book
Wow!!! Fantastic collection!!!!
I could cry! This is an amazing project! Thanks for sharing!
Miss April NYC
oh, the typography!
It seems that this photographer assigned several photos mistakedly to Gilead, OH http://www.flickr.com/photos/library_of_congress/2179171338/
The oranges in the center of the pile look brownish. No wonder they were only a penny.
My father earned his living painting signs on store windows. Mostly later on long sheets of butcher paper. Safeway, Piggly Wiggly, Save a Nickel and later King's Super were some of his clients in Denver in the 40's and even into the early 50's. As a youth in the 40's these scenes are wrenching as I'd go with my dad and he'd try to convince the grocery owner of markets like these that better signs would mean better business. Both the owner and my dad so close to poverty and trying to make a better living would try to compromise to help us all to live.
Wow, these images are priceless!!!
It's kinda funny how the shop owner emphasizes "new" potatoes on the sign in front of the store and on the window. What's that supposed to mean? Hopefully they weren't selling "used" potatoes !!!
boy....have times changed!
the rich colors are beautiful here... i love the repetition of the products....
Great shot. The note about the size of the flour is indeed interesting.
Hi, I'm an admin for a group called Feelin' 7-Up! [VINTAGE], and we'd love to have your photo added to the group.
New potatoes are simply young potatoes. The "new" implies new to this growing season and not stored from last fall. They are usually harvested in spring / early summer prior to full maturity and are small and thin skinned. During this time period, when affordable produce was local (6lbs of Ohio potatoes, or 5 Florida grapefruits = the same price) the "new potato" was one of the few local early ripening foods available in the spring, and very much in demand.
Anthony Posey SIR:Poseyal Knight Poet of Desposyni
wonderful i collect the old fsa etc photos
Anthony Posey SIR:Poseyal Knight Poet of Desposyni
www.ochef.com/1014.htm www.ochef.com/1014.htm for the tater nuts above
What a fantastic image - so happy to have the LOC images on Flickr!
~Terrie K ~
This is before I was born but I remember penny candy and seeing signs like those when I was a child! This is another favorite of mine. Thanks so much Library of Congress for posting these. -- Seen in your 1930s-40s in Color set. (?)
I really value the photos as great memories, and as things we shoule be careful too, flour, fruits, water ...
this is great - looks like it was taken yesterday. -- Seen on your photo stream. (?)
The Library of Congress
partly cloudy: Regarding your question about Shorpy.com - no affiliation. The Library of Congress makes these images freely available to everyone and does not control their subsequent use.
Very great pictures, amazing project !!!
Lincolnites: We have a 1938 Lincoln phone book that places The Grand Grocery Co. at 1000 "P" Street ---the phone number is B-2914, if you want to call in your order. The photo is so vivid, it almost makes it seem possible. Lincoln as my parents saw it...wonderful picture!
I t is good to see this image as I really admire the work of John Vachon. I'm delighted by this Library of Congress initiative. They should be congratulated by all photographers for archiving and then publishing the history of America's visual culture.
A note on new potatoes: as jsdellinger says above, they're from the new harvest and not out of storage. The properties of the starch in the potatoes will actually change during storage so new potatoes with their thin, delicate skins are best for boiling, old potatoes are best for baking. When you've been eating the potatoes from last year's harvest, the first harvest of new ones is a real treat!
There's new potatoes and old potatoes, and then there's old new potatoes and new new potatoes . . . .
I just downloaded the pic and the seeds are flower seeds for 5 cents per packet... interesting.
Follow-up to oloranch's comment - this is where the downtown Lincoln YMCA is now.
Laura Mae Noble
Think about this: those citrus fruits must have had to be shipped for hundreds of miles to get to that market. That was, and still is, no small feat. It supplied people with delicious, nutritious fruit, but now we take it for granted that oranges will be available, whether we're in California or Michigan(and It's taking a toll). It's nice to appreciate what energy has to be spent to get us those simple "necessities". Potatoes could have been grown locally, but that citrus, man, it's a world-traveler.
pejorg2000, I believe that even-numbered addresses are on the north side of the street. If they were back in Grand Grocery's day then I'm thinking the store would have either been located where the Embassy Suites or on the southeast corner of the block which is occupied by the Journal Star. I could very easily be wrong though.
Regarding roderickbodine's observation that the oranges in the center of the pile looked brown- It looks to me that those particular oranges are not brown, but are wrapped in tissue paper. For those not old enough to remember, it was for many decades the custom of fruit packers to wrap fruits individually in sheets of colored tissue paper. Sometimes the tissue was blank, but most often it contained the brand name of the fruit packer. (Here's a web page about fruit wrappers.) The practice on wrapping individual pieces of fruit faded away in the U.S. in the 1950s, but I gather that it is still done in some countries that have lower labor costs. Today, of course, fruits in American markets are branded by those little stickers that are so hard to peel off. I preferred the tissue, but it was undoubtedly more wasteful of resources.
my grandfather chewed Copenhagen
I wish I could get five oranges for the same price as 8 oz. of Pepsi. And people say it's not more expensive to eat healthy.
zona di fotographia
Hi, I'm an admin for a group called Photography Paradiso, and we'd love to have this added to the group!
excellent collection of your photographs, there is no waste! Congratulations! roberto (buenos aires - argentine)
great, i love all this set.
I remember !!!! those were the days when things were 1 penny or 5 cents or even 25 cent !!!!do you remember
This archive is a wonderful treat! Ahh if only life were that simple again
it reminds me of The Doors' "Morrison hotel" album cover
these shots can make many of us go wild when we find them, that is when we find. Thanks for sharing. just great!
italianoadoravel .BACK ,,,,,,,,,,,,
Hi, I'm an admin for a group called FreedomHawk Post1/AWARD3 - """ صقر ال, and we'd love to have this added to the group! Congratulations! Your photo has been nominated as a FreedomHawk Awarded Photographer!! You are invited to add your wonderful picture to FreedomHawk Awards!!! FreedomHawk Awards!!! If you accept the invitation remember: post 1 award 3! Collect 5 Awards to receive a Special FAVE AWARDS
verry cool .. I liked a lot.. congratulations!
That's nice pic!
^^AmoOoudi^^سبحان الله وبحمده
Waaaaaaaaaaaw Amazing i Love it =)
This is great! Prices look wonderful, but fit with what the wages were then.
hummmmmmmmmmmm very nice pic j am very eat this
Gigi Mazzarini (mazzarinieyes)
this special image is invited point of view I am Flickr You are invited to add this image to www.flickr.com/groups/iamflickr Please tag this photo with iamflickr when you add it to the pool.
Great shot! Please, add this image to "The Great Art of Photography" -group.
5OoO5a ♥ آستغفـر اللـﮧ
Great shot .. www.islamhouse.com/s/9661 if the link impressing you send to me your opinion =) \\
Hi, I'm an admin for a group called Small Business, and we'd love to have this added to the group!
i love any vintage photos... jus makes me wish i grew up in a much simpler (and cheaper) time period
Fantastic shot..so natural! -- Seen on my Flickr home page. (?)
looking for this pic i really wanna eat oranges! : )
Hi, I'm an admin for a group called Your pics and shots, and we'd love to have this added to the group!
Hi, I'm an admin for a group called CLONES PHOTOGRAPHIC SOCIETY IRELAND, and we'd love to have this added to the group!
A beautiful capture of old Americana!
Soleil is me.
Bravo!; An Interesting image:) An exquisite image. So beautiful among the million images on flickr. I pleasure to give the awards and honor to give the invitation to display your best to My amazing group; SPLENDID PHOTO... YOUR PHOTO WINS THE BEST AT THE INSPIRE GROUP... INSPIRE... Invite ONLY You are INVITED to display this wonderful photo in the INSPIRE Pool. Have a nice day:)
Amazing shots... Love it
this is a fantastic image, love the past, I'd go back versus ahead.... -- Seen on my Flickr home page. ( ?² )
ح ــمــۈۈد ~ ๏̯͡๏
NÌĈЄ ŠĤøΘøTツ Қєєρ !т ũρツ CΘṂ̶̮̲̅͡Ṃ̶̮̲̅͡єЙт Ṃ̶̮̲̅͡єツ
This is a great photograph for many reasons, but for me it speaks to the fact that we should recognize that one of our primary goals as photographers is to memorialize people, places, and things because as time marches on and these people, places, and things cease to exist ours is the only record extant. Think about that the next time you snap your shutter. What a privilege to be a photographer!
this is soo sweet and old!
Hi, I'm an admin for a group called Economic Botany, and we'd love to have this added to the group!
I would eat aaaaaaaall haha. Greetings, love old photos. Look at this http://www.flickr.com/photos/1994california/4023124906/
really great shot!
this is fantastic. i love looking at all these old photos.
great capture , compliment
Hi, I'm an admin for a group called artland, and we'd love to have this added to the group!
Hi, I'm an admin for a group called Show ur Snaps, and we'd love to have this added to the group!
amazing! good work
Beautiful colors, I wish current day film could reproduce images like this.
GREAT!!! I think this is worth joining.
Lau O. Fernández
Incredible shots! I loved the colours!
Good photo ภาพถ่ายที่ดี God foto جيدة التصوير الفوتوغرافي Hình ảnh tốt Gutes Foto
goes to show you how much the government is lying/uninformed in their inflation data. By the U.S. Gov't calculation, oranges would only cost about $0.16 in 2011 dollars. The only pres candidate that gets this (and has been preaching it for decades) is Ron Paul.
Great Photo of the Past. Reminds me of Otto Anderson's Candy store , only instead of Fruit in the Window he had CANDY !! Great Color.
http://www.flickr.com/photos/pejorg2000 I don't think that's where the YMCA is now. The YMCA is on the odd numbered side of the block. If the grocery store's address was 1000 P Street, it was across from the YMCA where the Embassy Suites now takes up the entire block. The YMCA is an old building, and may have even co-existed with this grocery store. The grocery was probably at the northwest corner of 10th and "P," across from the bus station and diagonal from the old courthouse.
Congratulations! This is a wonderful shot! You are invited to post it to: artland
Very good shot !
great pic! slim market / Eat and Co . no group award . (food drink places objects .. ) Visual Arts