The Thing

Download this image

Love this? Please support us and...

More from this collection

Related by Where

Research Help!

Where: Unknown

Try to find the spot where the photographer was standing.

When: 01 January 1963

Try to find the date or year when this image was made.
Model tram, Mullingar, Co. Westmeath

I see you were all underwhelmed by this thing!

It seems to be designed as an advertising float which might be used in parades etc. No sign of any government warning whatsoever against the use of the products being advertised.

Photographer: James P. O'Dea

Collection: James P. O'Dea

Date: June 01 1963

NLI Ref.: ODEA 36/31

You can also view this image, and many thousands of others, on the NLI’s catalogue at


Owner: National Library of Ireland on The Commons
Source: Flickr Commons
Views: 23125
jamespo’dea o’deaphotographiccollection nationallibraryofireland playerscigarettes cowestmeath leinster mullingar ireland tram bus stpatricksdayparade advertising advertisment mannequin truck june1st1963 zj4087 102 thething

Add Tags
  • profile


    • 21/May/2015 10:02:48

    This appears to be truck or bus disguised as a tram as part of the cigarette companies advertising programme. In the Irish Photographic Archive there are numerous examples of the tram and it was used in the St. Patricks Day parade over a number of years. The Lord Mayor happily posed on the tram at that time and thus demonstrates how times have changed! Here is a link to the Archive!

  • profile


    • 21/May/2015 18:09:03

    Don't think I've ever seen a tram with a reg plate before.

  • profile

    heady school

    • 21/May/2015 18:26:10

    The passengers are mannequins.

  • profile


    • 30/Nov/2015 15:48:38

    It's not a "model", it's a "replica".